Basic rules for package design
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Effective packaging design appeals to the target market, conveys necessary product information, and triggers the desired emotion in customers. Some basic rules for good package design include spending time defining the look and feel on paper, keeping the design minimalist, listing key product benefits, using minimal pictures and graphics to clearly demonstrate what the product does, establishing a consistent key visual, balancing design elements, and refining the design based on feedback. The goal is to create packaging that communicates the message quickly and supports fast consumer buying decisions.
Basic rules for package design
- 1. z dsgn Basic rules for best package design! When choosing one product over another, the design of the packaging probably influences your decision far more than you realize. Effective packaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest. The packaging should appeal to your target market. Its also vital to ensure that youre conveying the necessary informa- tion about the contents and quality of the product, while triggering the desired emotion in your customer. How to create effective packaging; Designing a good box isn't difficult if you stick to a few basics. A box is more than just a package to hold your product. It also serves as a proxy for you to sell your product. Effective packaging results from a well thought out design from the consumer's point of view. A good design will catch a consumer's eye and want to make them pick up the product for a closer look, and, eventually, head to the register with it. You can not just tell the consumers to buy your product, you need to design a package that will support your message and will speak for itself. But always be careful that your package will not result in a TV commercial on shelf. Both media platforms should support each other. Package design is a specialism that can not be explained in just a few words but here are some basic rules that help for creating effective packaging: Spending time up front defining the look and feel of the box on paper will pay dividends down the road. Less is more. The most elegant, appealing designs are usually quite minimalist. Come up with a comprehensive list of product benefits. This list will later be trimmed to only the most important points. Keep pictures and graphics to a minimum. They should demonstrate what the product does in a very clear manner. Key visual equities; think of a key visual that will make your positioning strong and stay consistent by using this key visual through out the product line. Balance your design mix of colors, text and pictures until it flows well. Get feedback from colleagues - they can be your best critics, and can give you ideas you hadn't even thought of. Finally, refine, refine, refine until you get just the right mix of design, colors and benefits that will be irresistible to consumers walking down the aisle. Remember, you're designing your package for fast consumer buying decisions - you need to get the message across quickly. Feel free to contact us if you want more information on the best design for your package. +31 (10) 2982982